Ideas from across Impartium
Perspectives on digital experiences, connected systems, practical AI, automation, and the places where they overlap.
We Don’t Fit Neatly in One Box. That’s the Point.
Impartium’s work has long crossed the line between digital experiences and the systems behind them. We explain why that led to The Agency and The Bureau, why there isn’t a wall between the two, and why we think that crossover leads to better solutions.
Read PerspectiveSo, Are We Really Calling It “Super Intelligence” Now?
The federal government has officially started calling Artificial Intelligence “Super Intelligence.” The name changed overnight. The technology did not, but the new name could change what people expect these systems to know, understand and do.
AI Hallucinates. We All Know That. It Could Be Our Fault.
AI can produce convincing false details in chat or in workflows between systems. The sources, boundaries, and handoffs we design can give it room to guess or help prevent unsupported claims from moving on.
The Best Digital Experiences Put Complicated Systems to Work Behind the Scenes
The strongest digital experiences put content, data, business systems, and operational rules to work behind the scenes so customers don't have to understand the systems behind their experience. Good design and connected technology turn operational complexity into a clear, coherent path.
I Introduced Claude to ChatGPT. Then They Built My Prospect List
ChatGPT and Claude talked through a live prospecting assignment, shared context across Apollo and LinkedIn Sales Navigator, and completed browser work that would otherwise have been manual. The experiment shows how multiple AI tools can cooperate while a person retains control of the decisions that matter.
Your Navigation Is an Organizational Chart. Your Customers Don’t Care.
Customers come to a website with questions and tasks. Strong information architecture helps them move without first learning how the company is organized.
A Great AI Demo Can Still Make a Terrible Production System
An impressive AI demo proves an idea has potential. Production use requires evaluation, boundaries, integration, monitoring, ownership, and a clear definition of dependable performance.
